Slideshow

New Arrivals

Shop now

Shop by collection

Fishing Lure
Fishing Lure

Fishing Lure

FISHING ROD
FISHING ROD

FISHING ROD

Fishing Reel
Fishing Reel

Fishing Reel

Fishing Accessories
Fishing Accessories

Fishing Accessories

TOP SELLING

View all

Amata NBL1953 - Glide Swimbait 215mm 73g

Amata NBL1953 - Glide Swimbait 215mm 73g

$18.33

Beast Travel Shore Jigging Rod - 2.7m 2.9m 5 Sections

Beast Travel Shore Jigging Rod - 2.7m 2.9m 5 Sections

$176.00

Blooper NBL9602 - Surface GT Popper 120mm 43g 160mm 78g 200mm 156g

Blooper NBL9602 - Surface GT Popper 120mm 43g 160mm 78g 200mm 156g

$9.80

G-control NBL1907 - Heavy Sinking Minnow 90mm 46g 110mm 60g

G-control NBL1907 - Heavy Sinking Minnow 90mm 46g 110mm 60g

$9.80

NOEBY INFINITE SW 2500-10000 Spinning Reel

NOEBY INFINITE SW 2500-10000 Spinning Reel

$158.00

Voyager Tuna Edition 

THE NEW MODEL CAPABLE OF CAPTURING OVER 200KG!

From 2022 to 2025, two Voyager Tuna models "VP80H", "VP77XH" were tested at Oman and
caught Yellowfin tuna from 80kg to 160kg. The data collected from fighting with these tunas expanded our horizons for improving rod blank performance and has led to the latter development of more models that complement each other to give anglers greater satisfaction when facing different environments and opponents.

The Voyager Tuna is designed for the casting game for yellowfin tuna and bluefin tunamainly. Of course, the rods are very suitable for the casting game for GT and yellowtail amberjack. The Voyager Tuna blank is a choice weapon for expert anglers and is balanced so well that any angler can wield it with authority.

TARGET: Bluefin Tuna, Yellowfin Tuna


Shop now

Minnow Lure

View all

NOEBY Minnow Lure Series

NOEBY Minnow hard lures cover floating, slow‑sinking and deep‑diving variants, built for both freshwater and saltwater angling.

The lineup includes shallow‑diving models with compact profile and built‑in rattle for near‑surface fishing. Deep‑dive versions feature extended big lip to reach greater trolling depths, reinforced through‑wire internal structure stands up to violent strikes from large saltwater predators. Heavy‑weight long‑cast minnow delivers far casting distance, stable wobbling swimming action and attractive fluttering sinking movement for shore fishing.Realistic holographic finish and 3D fish‑eye mimic wounded baitfish. Fitted with corrosion‑resistant heavy‑duty treble hooks. Versatile for shore casting, rock fishing and offshore trolling, targeting seabass, mackerel, GT, tuna, barracuda, bass and many more predatory fish.




Shop now

Stickbait Lure

View all

NOEBY Stickbait Lure Series

NOEBY stickbaits include both floating and sinking versions, built for saltwater big‑game angling and covering a wide range of target fish.

They deliver excellent long‑cast performance ideal for rough‑sea shore casting. 

Produce natural S‑shaped swimming, erratic darting jerks and attractive fluttering fall to draw strikes during pauses. 

Reinforced through‑wire internal frame and scratch‑resistant body stand up to violent hits from large predators. 

Equipped with heavy‑duty saltwater treble hooks for solid hook‑ups.

Floating models excel at surface action, while sinking variants reach sub‑surface feeding fish. 

Versatile for rock shore, reef and offshore boat fishing, suitable for GT, Tuna, Kingfish, Wahoo, Mackerel, Amberjack and more pelagic species.



Shop now

Popper Lure

View all

NOEBY Popper Lure Series

NOEBY Poppers are professional saltwater topwater lures, perfectly built for offshore big game fishing.


The unique concave face creates strong splashes and loud popping sounds on every retrieve, simulating wounded baitfish and triggering aggressive strikes from GT, Tuna, Kingfish and other large ocean predators.With reinforced durable body and  balanced weight system, these poppers deliver long casting distance, stable floating action and excellent fish-attracting effect. Equipped with heavy-duty saltwater hooks, they perfectly handle the violent fight of big game fish.Ideal for boat fishing and shore casting, suitable for all kinds of offshore surface predator fishing.

Shop now

GET SOCIAL

Follow us on Facebook, Instagram, & Youtube.